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•The Digital Marketing Trends survey:

•86% of customers said they would pay more for a better customer experience

•3 out of 5 Americans say they’d try a new brand if it meant a better customer service experience

•80% of companies believe they deliver superior customer service

•…but only 8% of customers said they agreed

•70% of buying experiences are based solely on how the customer feels they are being treated

•87% of customers said they think brands need to provide a more consistent customer experience

•96% of customers said they don’t complain about bad service; instead, they just leave

•Friendly customer service agents succeed at upselling 42% more often than agents customers rated as unfriendly or neutral

•An overwhelming majority (87%) of customers think brands should step up their customer service game and nearly the same amount (86%) say they’d be willing to pay more for a better customer experience.