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Strategy Plan & Execution. OCR+CX5
The Customer Company
The Customer Company helps you build and sustain a REMARKABLE culture—one engineered with intention, rooted in loyalty, and designed to create stories your customers will tell again and again.
Our service includes:
“We help growing businesses eliminate customer friction, improve retention, and create premium service experiences that increase loyalty and revenue.”
1. Culture Kick‑Off Workshop
An on‑site or virtual workshop that introduces your team to the core principles of The Customer Company:
The difference between satisfaction and loyalty
Why stories matter more than scores
How to eliminate the “bread sandwich” experience
How to create empowered, engaged, ready‑to‑listen teams
The OCR method (Observe, Coach, Roleplay) as your loyalty engine
This workshop sets the tone, the expectations, and the standard.
2. Monthly Follow‑Up + CX5 Training + 5 WHY recovery
A huge number of companies struggle because:
staff are poorly trained
customer policies are inconsistent
nobody understands escalation
turnover destroys service quality
Each month, your team receives:
A focused CX5 training session (30–60 minutes) tailored to your most urgent needs
Reinforcement of loyalty behaviors
Coaching on greeting psychology, engagement, active listening, and remarkable problem‑solving
Real examples from your business turned into repeatable processes
This ensures your culture doesn’t fade—it compounds.
3. Monthly Loyalty Audit
We conduct a customized monthly audit built around your business model and the Customer Co. framework. This includes:
Property and experience walkthroughs
OCR observation
Culture alignment checks
“NO‑to‑YES” audit (based on your slide: Audit your business this week for every ‘NO’—literal or implied)
Review of recognition systems
Evaluation of whether your team is creating stories worth telling
We then compare your audit results to:
CSI scores
Yelp reviews
Google reviews
Internal surveys
Any other customer feedback available
This gives you a true loyalty score, not just a satisfaction score.
4. Monthly Report + Action Plan
You receive a clear, actionable summary:
What’s working
What’s slipping
What stories customers are telling
Where loyalty is being created—or lost
What to train, coach, or reinforce next
This becomes your roadmap to a loyalty‑driven culture.
© 2026 The Customer Company. All rights reserved. The OCR Training Program, including the Observe • Coach • Reinforce framework, all written descriptions, training language, instructional structure, and associated materials, are the exclusive intellectual property of The Customer Company. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from The Customer Company.
Investment
Monthly service begins at $500, with pricing adjusted based on the size, scale, and complexity of your business.
The Customer Company
The Customer Company helps you build and sustain a REMARKABLE culture—one engineered with intention, rooted in loyalty, and designed to create stories your customers will tell again and again.
Our service includes:
“We help growing businesses eliminate customer friction, improve retention, and create premium service experiences that increase loyalty and revenue.”
1. Culture Kick‑Off Workshop
An on‑site or virtual workshop that introduces your team to the core principles of The Customer Company:
The difference between satisfaction and loyalty
Why stories matter more than scores
How to eliminate the “bread sandwich” experience
How to create empowered, engaged, ready‑to‑listen teams
The OCR method (Observe, Coach, Roleplay) as your loyalty engine
This workshop sets the tone, the expectations, and the standard.
2. Monthly Follow‑Up + CX5 Training + 5 WHY recovery
A huge number of companies struggle because:
staff are poorly trained
customer policies are inconsistent
nobody understands escalation
turnover destroys service quality
Each month, your team receives:
A focused CX5 training session (30–60 minutes) tailored to your most urgent needs
Reinforcement of loyalty behaviors
Coaching on greeting psychology, engagement, active listening, and remarkable problem‑solving
Real examples from your business turned into repeatable processes
This ensures your culture doesn’t fade—it compounds.
3. Monthly Loyalty Audit
We conduct a customized monthly audit built around your business model and the Customer Co. framework. This includes:
Property and experience walkthroughs
OCR observation
Culture alignment checks
“NO‑to‑YES” audit (based on your slide: Audit your business this week for every ‘NO’—literal or implied)
Review of recognition systems
Evaluation of whether your team is creating stories worth telling
We then compare your audit results to:
CSI scores
Yelp reviews
Google reviews
Internal surveys
Any other customer feedback available
This gives you a true loyalty score, not just a satisfaction score.
4. Monthly Report + Action Plan
You receive a clear, actionable summary:
What’s working
What’s slipping
What stories customers are telling
Where loyalty is being created—or lost
What to train, coach, or reinforce next
This becomes your roadmap to a loyalty‑driven culture.
© 2026 The Customer Company. All rights reserved. The OCR Training Program, including the Observe • Coach • Reinforce framework, all written descriptions, training language, instructional structure, and associated materials, are the exclusive intellectual property of The Customer Company. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from The Customer Company.
Investment
Monthly service begins at $500, with pricing adjusted based on the size, scale, and complexity of your business.